Fox Sports and Sports Illustrated will present their new project, “Magnify,” a documentary series to compete with ESPN’s popular “30 For 30” series. Their first film “89 Blocks” debuts this Sunday, November 26th on Fox.
The 82 minute long film is co-produced by Sports Illustrated and UNINTERRUPTED, a digital multimedia company owned by LeBron James and Maverick Carter. “89 Blocks” chronicles a St. Louis area high school football team, depicting the struggles faced by players surrounded by crime and poverty. “We want to give deep insight into sports at all levels and bring the viewer inside the journey for an entirely new perspective,” says Carter, CEO of UNINTERRUPTED.
“This commitment to deeper storytelling – pointing the cameras where they’re needed most — diversifies our voice and gets audiences thinking about sports in a broader context beyond wins and losses,” said Charlie Dixon, EVP of content at FOX Sports. “The aim is to create dialogue and hopefully affect change in the communities where these stories are told.”
Fox Sports has a second documentary ready to go as part of their “Magnify” series. Co-produced with Dwayne Wade and Chance the Rapper, “Shot in the Dark” is expected to premiere sometime in February. The film follows high school basketball stars from Orr Academy in Chicago, again showing the struggles they face off the court along with “systemic injustices that threaten to claim their future.”
“Basketball empowered me to overcome the challenges of growing up on the southside of Chicago,” says Wade. “The odds were stacked against me, and the game changed the course of my life. It’s important to share these true stories of triumph to inspire the next generation to achieve their dreams when faced with life’s obstacles.”
Other planned documentaries for “Magnify” include one on Deion Sanders and another sharing the tragic story of a Brazilian soccer club, Chapecoense’s plane crash in Colombia.