With rapid changes in the way sports television is consumed due to cord cutting, OTT and streaming platforms, there is constantly a new way to watch sports programming. As the NFL looks to modernize their content distribution involving companies such as Twitter and Amazon, partnering with a major movie theater company is an unexpected move.
According to the Hollywood Reporter, NFL games will now be available live at movie theaters across Canada. Canadian entertainment company, Cineplex Inc. reached a three year deal with the NFL to broadcast live games in 15 theatres beginning this Sunday November 12th. Cineplex will also have the rights to air Super Bowl LII in 50 of their theaters.
Tickets to watch Sunday Night Football will cost $5.00, VIP theaters with luxury recliners and game-day food will also be available.
David Thomson, managing director of NFL Canada, stated their deal with Cineplex will help the league “recruit the next generation of NFL fans by offering them unique, engaging and dynamic experiences.”
Cineplex president and CEO Ellis Jacob said regarding their partnership with the NFL, “We are always looking for new and innovative ways to entertain Canadians and these events will drive incremental attendance to our theaters and provide fans with a viewing experience on the big screen.”
While NFL ratings in the U.S. have been a constant topic of discussion due to its decline, Bell Media, which airs NFL games in Canada, reported viewership is up 10 percent in the last year.