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WNBA Finals Produce Ratings Increase For ESPN

Game 5 of the WNBA Finals on ESPN was the fifth most watched WNBA playoff game in league history. ESPN averaged 920,000 viewers, which does include their streaming audience.

The five game series averaged an audience of 559,000, up 15% from last year and the third highest finals average since the league’s inception in 1997. The only WNBA Finals with more viewers were 2003, Detroit vs LA averaged an audience of 842,000 and 2004, Chicago vs Phoenix with 634,000 people tuning in.

The WNBA isn’t a ratings powerhouse, but the viewership increase for a game played on Wednesday night, up against an MLB playoff game, is a great sign for ESPN and the WNBA.

It was the third consecutive season ending with the Minnesota Lynx playing game 5 of the WNBA Finals, and their second against the Los Angeles Sparks. The Minnesota Lynx have now won four of the last seven WNBA Championships.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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