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Hulu To Carry eSports Programming

Hulu, a subscription video-on-demand service, will carry four original eSports series from ESL, according to Variety.

Lisa Holme, Hulu’s VP of content acquisition, said regarding the deal:

“ESports is one of the fastest-growing areas of media and entertainment, and through this first-of-its-kind deal with ESL we can now bring the popular world of eSports to Hulu.” Holme, continued to tell Variety, Hulu subscribers “are hungry for this type of content — so we’re excited to offer it on Hulu for the first time.”

This partnership is different from recently announced deals for Turner, ESPN, CBS, and others to broadcast eSports tournaments. The four original series picked up by Hulu will provide more in-depth coverage and behind-the-scenes content for eSports fans. ESL, originally the Electronic Sports League, is the world’s largest and longest tenured eSports organization.

The four series are “Player V. Player,” “Bootcamp,” “Defining Moments,” and “ESL Replay.” Shows will contain aspects such as debates between eSports-casters, documentaries following teams as they build their roster, recaps and analysis of past games. More detailed descriptions can be viewed via Variety’s story.

Hulu subscribers fit right into the eSports demographic, largely younger males, many of whom use the streaming service on video-game platforms. Last year, Hulu was valued at $5.8 billion and is owned by a partnership of Time Warner, 21st Century Fox, Comcast, and Disney. The eSports industry is expected to cross the billion dollar plateau in revenue by 2019.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

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