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610 Sports Strikes Partnership with Kansas State

Kansas State has found a new radio home. 610 Sports, which recently cut ties with the Kansas Jayhawks, have signed on to carry K-State football and men’s basketball games. The agreement is for four-years.

“This is a win for both Kansas State and 610 Sports,” said Dave Alpert, vice president and general manager of Entercom KC. “We are delighted to enter into this new partnership for what we hope is years to come. K-State has fantastic football and basketball programs and it’s our privilege to be able to provide the radio broadcasts to the Kansas City area and beyond.”

“When we began our search for a new radio home in Kansas City, a strong commitment to K-State and our programs and an improved signal strength were at the forefront of our discussions,” K-State athletic director Gene Taylor said. “With Entercom KC and 610 Sports, we were able to accomplish those goals, and we are excited to begin what we hope to be a long-term relationship together. I know our fans, both in the Kansas City metro area and throughout areas of the Midwest, will enjoy an improved listening experience.”

K-State spent the previous 18 years on WHB (810 AM). Sports Radio 810 recently signed a three-year deal to take over the radio rights to KU games.

610 Sports also serves as the official radio partner of the Kansas City Royals. The station says that when conflict arises, K-State games will air on KMBZ (980 AM). 610 also plans to carry the Bill Snyder and Bruce Weber radio shows, and approximately 10 women’s basketball games will be carried on 610’s sister station The Score (1660 AM).

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