Gold Standard Broadcasting has entered the sports format in Panama City, Florida. The company officially debuted 104.3 ESPN Panama City on Monday, featuring ESPN Radio’s Mike and Mike and Paul Finebaum, and FOX Sports Radio’s Dan Patrick and Colin Cowherd.
According to Radio Insight, it’s the first time ESPN Radio programming has been available in the market on terrestrial radio since 2014. The signal had been silent the past few years and had operated as a gospel station between 2013-2014.
The new sports station hopes to provide local competition for Omni Broadcasting’s 93.5 The Ticket.