Alpha Media are rolling the dice and betting on Dino Costa. The polarizing on-air personality has signed a multi-year deal to host afternoon drive for the company in Portland on 102.9/750 The Game. Costa began his new assignment on Monday.
“I am thrilled to bring a radio star like Dino Costa to The Game,” said Alpha Media Portland OM Bruce Collins. “Get ready, Portland, for an entertaining, informative, fun ride each day on your way home. Dino has demonstrated the ability to build and sustain an audience wherever he has been, and we look forward to him being the dominate sports radio personality in the Rose City.”
Prior to arriving in Portland, Costa had a shaky run in St. Louis with 590 The Fan KFNS. He hosted morning drive and served as the station’s program director but the job ended after six weeks. Station ownership began exploring talks with rival morning host Tim McKernan to buy into the station and when guarantees weren’t provided to Costa he elected to exit.
He’s probably best known for his work on the national stage on SiriusXM’s Mad Dog Radio. Costa hosted his own evening program on the channel for five years, but was eventually moved over to SiriusXM’s SportsZone. He was fired after management grew tired of being the recipient of on-air verbal jabs.
Nonetheless, Costa has made noise wherever he’s been. The Game in Portland is hoping their new afternoon star can bring some attention to their product and help them emerge from a crowded sports radio market which is led by 1080 The Fan and followed by Rip City Radio, the local flagship station for the Portland Trail Blazers.
“I’m thrilled and humbled by this extraordinary opportunity and look forward to working with everyone at Alpha Media to produce a sports radio show that leaves an indelible mark on Portland,” added Costa. “I look forward to justifying the enormous faith of those who brought me to the Rose City with a radio show that resonates with listeners and marketing partners.”
With Costa installed in afternoons, former hosts Justin Meyers and Noah “Chop” Homsley have been given new assignments at the station. Meyers will host middays 9a-12p PT alongside DeVon Pouncey. Homsley shifts to Assistant Program Director, and will serve as Costa’s executive producer. The Game also moves The Dan Patrick Show into mornings and terminates its local simulcast of 710 ESPN Seattle’s Brock and Salk.