FOX Sports Radio has released some numbers to illustrate the impact The Herd with Colin Cowherd is having in the digital space. The latest results find the show generated a record high of 6.8 million listens across all platforms for the month of April, as measured by ART19. That’s an increase of over a million listens from last month when the show registered a total of 5.7 million listens.
The Herd, has also experienced significant year-over-year growth on radio across multiple demos. In the sports talk format’s key demo, Men 25-54, the show is up 54%. FSR also announced that Cowherd’s program recently added its 150th affiliate.
In measuring the show’s performance on FS1, The Herd is up by 86% year-over-year with Persons 2+. Clips of the show have drawn close to 420 million video views since September 2015, with a monthly average of 22 million, via Facebook, YouTube, FOXSports.com, the live-streaming FOX Sports Go app and Twitter video player.