ICM Partners has announced a strategic partnership between the talent and literary agency and Workhouse Media, a leading boutique agency representing premier voices of radio and audio broadcasting. Led by Paul B. Anderson, Workhouse Media represents personalities in radio across all formats, including the top syndicated personalities in country, urban (hip-hop), rock, Top 40 (CHR), and talk.
ICM Partners, a full-service talent agency, will represent clients of Workhouse Media as content creators and performers in the areas of film, television, publishing, touring, branding, and digital entertainment, while Workhouse Media will represent the interests of ICM Partners’ clients wishing to extend their reach in radio.
“Workhouse Media represents many of the best storytellers in broadcasting,” stated ICM managing partner Chris Silbermann. “We are proud to partner with Paul and his team to help our shared clients reach new audiences with premium content.”
“We have worked collaboratively and successfully with ICM over the past couple years on a number of premium talent and content deals and very much look forward to having our teams work even more closely together to optimize our talent brands and cross-platform opportunities,” said Workhouse principal Paul B. Anderson.