So much for the narrative that people aren’t interested in watching baseball anymore! The ratings are in for the 2016 World Series, and FOX Sports has plenty of reason to celebrate. Not only was their presentation superb and drastically improved from last year, but so too was the audience’s interest in the matchup between the Chicago Cubs and Cleveland Indians.
In what will go down as one of the greatest baseball games ever played, the Cubs ended their 108-year championship drought with a thrilling 8-7, extra-inning victory over the Indians in Game 7. The finale according to data released by Nielsen Media Research, produced a massive 21.8/37 household rating/share with 40.045 million viewers. The Game 7 broadcast was the most-watched baseball game of any kind since Game 7 of the 1991 World Series between the Atlanta Braves and Minnesota Twins (50.3 million viewers) and ranks as FOX Sports’ most-watched baseball telecast.
As the intensity and drama grew throughout the deciding, winner-take-all contest, so too did the audience, peaking with a 27.1/48 household rating with 49.9 million viewers between 11:30pm – 11:45pm ET.
2016 World Series – Game 7 Highlights
– FOX Sports estimates that more than 75 million viewers tuned in to see all-or-part of the Cubs’ dramatic Game 7 victory on Wednesday night.
– Between FOX, FOX Deportes and FOX Sports GO, World Series Game 7 delivered a combined average of 40.9 million viewers.
– Marked FOX’s highest-rated and most-watched telecast of any kind since the NFC Championship game in January 2016.
2016 World Series – Seven-Game Totals
– Combining average audiences for each of the seven games, more than 115 million viewers watched all-or-part of the 2016 World Series on FOX and FOX Deportes.
– The 2016 World Series on FOX averaged an astounding 13.1/23 rating/share and 23.4 million viewers, ranking as the highest-rated and most-watched World Series since 2004’s 15.8/26 and 25.4 million viewers for the Boston Red Sox-St. Louis Cardinals series (four games).
– Compared to the 2014 World Series that also went a full seven games, the 2016 Fall Classic showed a +60% increase over 2014’s average rating/share (13.1/23 vs. 8.2/14) and a +70% gain in average audience (23.4 million viewers vs. 13.8 million viewers).
– This year’s World Series audience also delivered significant increases among younger viewers, including males 12-17, a demographic that produced a +105% increase over last year’s performance (3.9 vs. 1.9) and was Fox’s best rating in the demo during the World Series since 2007 (4.0).
– Game-by-game ratings/shares and audience average figures for this year’s World Series are as follows:
|Rating/Share||Avg. Audience (Million Viewers)|
|Game 1||11.3/20||19.4 M|
|Game 2||10.2/18||17.4 M|
|Game 3||11.0/20||19.4 M|
|Game 4||9.3/18||16.7 M|
|Game 5||13.1/21||23.6 M|
|Game 6||13.3/23||23.4 M|
|Game 7||21.8/37||40.0 M|
– Wednesday night’s Game 7 on FOX Deportes averaged 565,000 viewers, the most-watched baseball game and most-watched non-soccer sporting event in Spanish language sports network history. That figures also marks a +51% increase over World Series Game 7 in 2014 (vs. 373,000 viewers).
FOX Sports GO
– On the digital front, FOX Sports GO added an average minute audience of 343,865 viewers for last night’s telecast, according to Adobe Analytics, a new record average minute audience for an authenticated event.