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SI and DGital Media To Partner on Peter King, MMQB Podcasts

DGital Media is making moves once again! After securing a partnership last week with Tony Kornheiser to distribute his podcast in conjunction with WME/IMG, the digital company struck a partnership with Sports Illustrated to bring some of their high profile talent into the podcasting world. The most notable addition is longtime football writer and editor of Peter King. All Access was first to report the story.

The new partnership begins today and includes three debut episodes with King chatting with Arizona Cardinals Head Coach Bruce Arians, Denver Broncos General Manager and NFL Hall of Famer John Elway, and Seattle Seahawks Defensive End Michael Bennett. King’s podcast will be titled “The MMQB Podcast with Peter King“. Starting next week, DGital Media will add “The MMQB Podcast with Albert Breer” on Tuesdays, and “The 10 Things MMQB Podcast” with Andy Benoit and Gary Gramling on Mondays.

“Our business is all about storytelling, and there are few better ways to hear the stories of some the greatest influencers of our time than through a podcast,” said King. “To have the ability to sit down for real conversations with the biggest names in football — Bruce Arians, John Elway, Michael Bennett, to begin with — and not just three-minute sound bite-type interviews is very exciting. We’re proud to partner with DGital Media and believe it will be a great addition to what we have established with The MMQB.”

“When it comes to professional football I think Peter King,” said DGital Media Chief Content Officer Chris Corcoran. “There are few in sports and media who have a bigger influence around the field than Peter and we’re excited to bring a new experience to his audience as well as the talented Albert Breer and the rest of the MMQB team. To be able to partner with such talented individuals and have the opportunity to work with the venerated Sports Illustrated brand is truly special.”

“We’ve achieved tremendous growth in the podcast space, and we eagerly anticipate extending the SI Group’s podcasting presence further, beginning today with one of the industry’s biggest talents in Peter King and the MMQB,” said Sports Illustrated Group Editorial Director Chris Stone. “We will continue to build around our roster of award-winning journalists as we experiment with new forms of setting and leading the sports conversation and work with our new partners at DGital MEDIA to deliver a premium audio experience across the board.”

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