Cris Carter is exploring new territory. The former ESPN analyst is joining forces with Twitter to provide live commentary via Periscope for each Thursday Night Football game this season according to the Sporting News.
The NFL Hall of Famer will be live @criscarter80 and Periscope with fans 90 minutes prior to each TNF game, at halftime and right after the game ends. Twitter is scheduled to stream 10 TNF games, but Carter will be live for every TNF game during the 2016 season. According to sources, the deal has been described as a “partnership” between Carter and Twitter. The relationship doesn’t prevent him from pursuing other television opportunities.
By placing their games on the social media platform, the NFL will enter the 2016 season with a strategy aimed at securing revenue from cable TV, broadcast TV, terrestrial radio, satellite radio, digital, and social.