The Bottom Line is increasing its reach under a new partnership with 590 ESPN Omaha. The new arrangement starts Wednesday September 7th, and includes Mike’l Severe and The Bottom Line broadcasting on the radio station weekdays from 12p-2p CT. 590 ESPN Omaha will pick up TBL’s final two hours. The four hour program airs weekdays from 10a-2p on Omaha.com/TBL and the TBL app available through iTunes and Google Play.
When asked about the increased competition in the marketplace, 1620 The Zone Program Director Dave Tepper said he believed it was a positive. “We respect all of our competition” said Tepper. “This new opportunity is appreciated because it serves as a reminder to do our best every day.”
The Bottom Line has seen steady growth with its broadcast and digital streaming audience. That was part of what made it attractive to 590 ESPN. TBL will replace ESPN Radio’s “Russillo and Kanell” which had previously occupied the 12p-2p timeslot.
“Our radio stations want to be famous for localism,’’ Mark Halverson, the vice president and general manager for The E.W. Scripps Co.-Omaha Operations told the Omaha World-Herald. “We know our audience is going to be excited to have more local sports talk.’’
With the addition of TBL, 590 ESPN will now feature three local weekday programs (TBL, Omaha Sports Insider and Sports Nightly). The radio station also carries Mike and Mike and the Dan Le Batard Show with Stugotz as part of its weekday lineup, and serves as the flagship radio station for Nebraska Cornhuskers football.