The Mighty 1090 in San Diego demonstrated yesterday what makes local radio special. After hearing that two local police officers had been shot on July 28th (one died), the radio station leaped into action to help.
Afternoon host Scott Kaplan led the charge by reaching out to San Diego Chargers owner Dean Spanos, who helped start a fund for the police officer’s families with a five thousand dollar donation. Kaplan then reached out to Padres owners Peter Seidler and Ron Fowler, who each contributed another five thousand dollars.
Upon hearing that the radio station was trying to make a difference in the community, Habit Burger’s CEO sent an email to the radio station offering to bring their mobile kitchen on the road to feed the police and raise more money. 1090 then worked with the San Diego Police Department to set up a live afternoon show broadcast from the front of their headquarters, and once the promotions team and Habit Burger had the details set to make the event a success, the only thing left to do was execute.
Kaplan, and his on-air partner Billy Ray Smith then broadcast their afternoon show live on Monday. Habit Burger was on-site selling $5 burgers, fries, and soda, with 100% of the proceeds benefitting the officer’s families. The biggest surprise was Spanos making a rare on-site appearance. The Chargers owner not only demonstrated how supportive he was towards the local police, but he appeared on the air on the same day that the Chargers agreed to terms with 1st round pick Joey Bosa.
When all was said and done, the Mighty 1090 had raised nearly 30k to help the local police department. In doing so, they strengthened their ties with local authorities, local sports franchises, and most importantly, their local audience.