Last month, we reported that ESPNLA 710, and 100.3 The Sound would team up to become the joint providers of Los Angeles Rams radio broadcasts. Today, the official announcement was made.
The deal is for five years, and covers pre-season, regular-season, and post-season games, with extensive pre and post-game shows. Altogether, Rams broadcasts will occupy eight hours of the broadcast day.
Highlights of the agreement:
- ESPNLA 710AM is recognized as the official home and flagship radio partner of the Los Angeles Rams
- Three-hour pre-game show
- Two-hour post-game show
- One-hour weekly Coach’s Show with Jeff Fisher, Mondays at 7pm PT during the season
- One-hour game preview show Thursdays at 7pm PT during the season
- Weekly segments with head coach Jeff Fisher and star Rams players
- Daily “Rams Report”
Scott McCarthy, vice president and general manager, ESPNLA, added, “Like all Southern California sports fans, we at ESPNLA are thrilled that the Rams have come home. The Rams are a world-class franchise, and we look forward to working with them to bring their exciting games to Rams fans across the Southland. Adding compelling Rams programming to our market-leading lineup of on-air talent and our fantastic existing relationships with the Los Angeles Lakers, USC and Los Angeles Angels of Anaheim really elevates ESPNLA to the next level.”
Peter Burton, vice president and general manager of The Sound/100.3 FM, said, “We are excited to be welcoming the Los Angeles Rams to their official new FM home at 100.3 The Sound. Along with our terrific partners at ESPN, we look forward to delivering excellent game-day coverage to Rams fans throughout Southern California.”
As part of the flagship agreement, ESPNLA will be responsible for all radio production efforts and for selling virtually all of the advertising inventory in the game-day broadcasts and ancillary programming. ESPNLA will also broadcast live from all key Rams events, including every home game, training camp, and the Rams Draft Party.