Kobe and The Warriors Deliver Big For ESPN

ESPN Media Zone reports that according to Nielsen, Thursday night’s NBA games featuring Kobe Bryant’s final game, and the Golden State Warriors chase of their 73rd win of the season were the two most-watched NBA regular-season finales ever on ESPN networks. The Warriors game delivered a total of 3,649,000 viewers (p2+), making it the most-watched, regular-season NBA game on ESPN in over two years. The game helped ESPN win the night on cable in several key demos, including P18-34, P18-49, M18-34, M18-49 and M25-54.

Simultaneously, Kobe Bryant’s farewell game which featured the Los Angeles Lakers vs. the Utah Jazz, produced 3,465,000 viewers (p2+), the largest audience ever for an NBA regular-season game on ESPN2.

 

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