Enduring the value of ESPN remains top priority for the Walt Disney company. To do so, the company has implemented a skinny bundle strategy for ESPN as millennials continue to move away from pay-TV. ESPN has recently forged deals with Sony’s PlayStation Vue, and Dish Network’s Sling TV.
Since 2013, ESPN has declined from 99 million subscribers to 92 million, although the network has gained subscribers during the past few months. Disney CEO Bob Iger credits that growth to ESPN’s association with Sling TV.
The biggest reason why consumers are flocking from paid-television are costs. While Cable or Satellite provides a great picture, they also cost $100 to $150 per month. Skinny bundles such as Dish’s Sling TV are much cheaper, and can be secured for roughly $20 per month. Millennials (people in the 18–34 age group), also prefer to watch on these services because much of the content is ad-free.
During an investor conference earlier this month, Iger said “It’s important that ESPN be present in the skinny bundles whether they are 2 million, 5 million, 10 million, we don’t know. But ESPN should be part of those.”