Thanks to a wide array of sports offerings in January which included the NFL playoffs, College Football Championship, NBA and College Basketball games and Australian Open Tennis, ESPN reached 88.1 million unique visitors in the U.S., the ninth largest total of all-time in the sports category. ESPN owns the entire top 10, and 18 of the top 20 all-time monthly unique visitor totals in the sports category.
Fans spent 6.5 billion minutes using ESPN digital properties in January, and ESPN accounted for 28.6 percent of all sports category time spent on digital platforms, 50 percent more than the No. 2 property and a 2.2 billion minute advantage.
- January marked the 23rd straight month in which ESPN led the sports category for monthly unique visitors and total minutes.
- As interest in the Presidential primaries heated up, FiveThirtyEight.com set new site records for monthly unique visitors (7.6 million), total minutes (34.5 million) and visits (17.5 million).
- On mobile devices alone, 72.4 million unique users accessed ESPN web and app content, and users spent 3.9 billion minutes with ESPN on mobile devices.
- ESPN reached 14.3 million average daily unique users on smartphones, 8.3 million more than No. 2 NFL Internet Group (6.0 million).
- 70 percent of ESPN’s unique users – 62.0 million people – exclusively accessed content on smartphones and tablets. 61 percent of all time spent with ESPN digital content was consumed on mobile device users.
For more, visit ESPN Media Zone where this information was originally published