Entercom Boston boss Phil Zachary says that WEEI and the Red Sox “hope to have a new deal in place by Christmas.”
The new arrangement is huge for the sports yakkers because the station’s bottom line constantly bottoms out due to the roughly $17 million it currently sends annually to Yawkey Way.
“If that is true it is the best thing that happened here in a long, long time,” said one insider.
Zachary declined to discuss the details of the renegotiated rights, but he shot down rumors that ’EEI would pay the team nothing, and would instead hand over the air time gratis to the Sox and let the team keep whatever ad revenue it could generate.
“Nothing like you’ve described has been discussed,” he said. “That model is in place with some other teams and broadcasters, usually in smaller markets.”
Word is, the talks began earlier this year when ’EEI was due to inform the Sox whether it would pick up the option to keep the broadcast rights in 2017 and 2018. The original deal was made in 2006, just two years after the Sox broke the 86-year curse and a year before they would win their second World Series title.
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