News Ticker

Tight Sports Radio Ratings Race In Dallas

The numbers are in for Nielsen’s latest sports talk ratings period, known as the “September Book,” even if it covers only Aug. 13 to Sept. 9.

The race in the all-important category of men 25-54 finished:

4.7 for Sportsradio 1310 and 96.7 FM The Ticket

4.5 for 105.3 The Fan

2.0 for KESN-FM (103.3).

On a more intimate level, men 25-54 from Monday to Friday 6 a.m. to 7 p.m. when the big-name, high-priced local talent is on the air, it was: Ticket 5.8; Fan 4.2; KESN 2.2.

When it comes to individual shows, The Ticket’s Morning Musers remain head and shoulders above a crowded pack. Think of them as the legendary Secretariat racing against the rest of the Belmont field. George Dunham, Craig Miller and Gordon Keith scored a 9.4 share among men 25-54. Closest were the station’s Hardline and the Fan’s Ben & Skin, both at 5.0.

Here’s a breakdown by show of the Monday-Friday men 25-54 in September ratings:
The Musers (Ticket), 6-10 a.m. – 9.4
The Hardline (Ticket), 3-7 p.m. – 5.0
Ben & Skin (Fan), 3-7 p.m. – 5.0
BaD Radio (Ticket), noon-3 p.m. – 4.0
G-Bag Nation (Fan), 10 a.m.-3 p.m. – 4.0
Shan & R.J. (Fan), 6-10 a.m. – 3.8
Mike & Mike (KESN), 5-9 a.m. – 3.1
Norm & Donovan (Ticket), 10 a.m.-noon – 3.1
Cowlishaw & Mosley (KESN), 3-6 p.m. – 2.3
Dennis & Friedo (KESN) 11 a.m.-3 p.m. – 1.6
ESPN Network Subs (KESN), 9-11 a.m. – 1.3

To read more of this article visit the Dallas Morning News where it was originally published