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610 KILT Leads September Ratings In Houston

Things were generally status quo in the Nielsen Audio reports for Houston radio for the September ratings book.

This monthly rundown on the Nielsen Audio ratings for Houston sports radio covers the period Aug, 12-Sept. 9, including Texans preseason games but no regular-season games.

As always, we start with 6 a.m. to midnight (Monday through Sunday) among men 25-54, which is the key demographic for sports radio. KILT (610 AM) once again led the weeklong numbers over KBME and KFNC (97.5 FM), and KBME and KFNC were again up from a year ago.

Station               September      August     September 2014

KILT (610 AM)     3.4 (14th)        3.0 (T15th)       3.9 (1th)

KBME (790 AM)     2.3 (20th)        2.5 (20th)        2.0 (20th)

KFNC (97.5 FM)    1.5 (23rd)        1.7 (23rd)        1.2 (T24th)

KGOW (1560 AM)    0.1 (T35th)       N/A               0.7 (27th)

 

With the arrival of NFL games and Texans radio programming, KILT has the edge in morning drive (6-10 a.m.) over KBME.

Station                September    August    September 2014

KILT (610 AM)     3.6 (12th)        3.4 (11th)        3.5 (11th)

KBME (790 AM)     2.7 (T16th)       2.1 (17th)        3.8 (9th)

KFNC (97.5 FM)    1.7 (21st)        2.0 (18th)        1.6 (22nd)

KGOW (1560 AM)    0.1 (T35th)       N/A               0.8 (27th)

 

KILT is down from a year ago in middays (10 a.m.-3 p.m.), but so is everybody else.

Station                September    August     September 2014

KILT (610 AM)     4.0 (10th)        4.0 (8th)         4.8 (7th)

KBME  (790 AM)    1.7 (T20th)       2.1 (17th)        2.6 (16th)

KFNC  (97.5 FM)   1.7 (22nd)        1.6 (22nd)        1.4 (22nd)

KGOW (1560 AM)    0.0 (T39th)       N/A               1.2 (23rd)

 

KILT still leads in afternoon drive time (3-7 p.m.) but was down from a year ago. KFNC continues to show year-to-year growth.

Station                September    August      September 2014

KILT (610 AM)     3.7 (12th)        3.1 (15th)        5.0 (T7th)

KFNC  (97.5 FM)   2.5 (22nd)        2.7 (17th)        1.3 (26th)

KBME  (790 AM)    1.5 (T23rd)       1.4 (24th)        1.5 (23rd)

KGOW (1560 AM)    0.3 (T31st)       N/A               0.8 (27th)

 

Even though they were already starting to fade in early September, the  Astros continued giving KBME a significant boost from 7 p.m. until midnight weekdays.

Station                  September     August      September 2014

KBME  (790 AM)    5.5 (T4th)        5.8 (5th)         1.4 (T21st)

KILT  (610 AM)    2.8 (T16th)       2.4 (T20th)       3.4 (13th)

KFNC  (97.5 FM)   0.7 (T27th)       1.0 (T25th)       0.9 (T25th)

KGOW (1560 AM)    0.0 (T38th)       N/A               0.4 (T34th)

 

Let’s now turn to show-by-show comparisons.

Program/station/time slow                                                         Sept. Aug July

Mike Meltser/Seth Payne/Texans (10 a.m.-2 p.m., KILT)          4.0   4.0   3.4

Rich Lord/Sean Pendergast/Ted Johnson (2-7 p.m., KILT)      3.8   3.3   2.9

Nick Wright/John Lopez/Texans (6-10 a.m., KILT)                    3.6   3.4   2.8

Adam Clanton/Lance Zierlein (6-9 a.m., KBME)                         2.9   2.1   2.9

Paul Gallant/Brien Straw/Texans (7-11 p.m., KILT)                   2.9   2.4   2.4

Fred Faour/A.J. Hoffman (4-7 p.m., KFNC)                                2.7   3.1   2.6

Steve Bunin/Sean Salisbury (Noon-2 p.m., KFNC)                    2.3   2.2   2.4

Greg Koch/N.D. Kalu (9-11 a.m., KBME)                                     2.0   1.9   2.5

Charlie Pallilo (2-6 p.m., KBME)                                                   1.7   2.0   2.0

Matt Thomas (11 a.m.-2 p.m., KBME)                                         1.5   1.9   1.4

John Granato/Sean Salisbury (4-7 p.m., KGOW)                       0.3   0.0   0.3

To read more of this article visit the Houston Chronicle where it was originally published

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