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Sports Hub Wins Summer Book In Boston

CBS Radio’s 98.5 The Sports Hub was the runaway winner in the summer Nielsen Audio Ratings period, finishing first overall in the Boston market with an 11.3 share in the men 25-54 demographic.

That easily outdistanced the runner-up, classic hits station WROR, which earned a 6.9 in the three-month summer period from June 18-Sept. 9.

WEEI (93.7), the market’s other highly rated sports station, tied for fourth with fellow Entercom station WAAF with a 6.2 share. WZLX, a CBS Radio property, was third (6.3).

The Sports Hub has been the highest-rated station in Boston for 11 of the last 12 three-month ratings periods. The only time it hasn’t held the top spot was summer of 2014, when it was third (6.2) and WEEI was fifth (5.4). WZLX was first that summer at 8.4.

In the specific day segments, The Sports Hub’s “Toucher and Rich” program finished first in morning drive (6-10 a.m.) with a 14.7 share. WEEI’s “Dennis and Callahan” program, which also features Kirk Minihane, was third (8.1). Last summer, D&C edged T&R, 8.3-8.2.

In midday (10 a.m.-2 p.m.), the Sports Hub’s “Zolak and Bertrand” program was first with an 11.2 share, while WEEI’s “Middays With MFB,” featuring Lou Merloni, Christian Fauria, and Tim Benz (who left for a job in Pittsburgh and was replaced this month by Glenn Ordway), was tied for seventh with country station WKLB (4.2).

In midday (10 a.m.-2 p.m.), the Sports Hub’s “Zolak and Bertrand” program was first with an 11.2 share, while WEEI’s “Middays With MFB,” featuring Lou Merloni, Christian Fauria, and Tim Benz (who left for a job in Pittsburgh and was replaced this month by Glenn Ordway), was tied for seventh with country station WKLB (4.2).

In afternoon drive (2-6 p.m.), the Sports Hub’s “Felger and Massarotti” show was first for the 12th straight ratings period — a three-year span — with an 14.4 share. WEEI’s “Dale and Holley” program, which also includes Jerry Thornton, was fourth (6.0).

For the evening numbers, visit the Boston Globe who originally published this article