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KILT Leads Ratings Race In Houston

The approach of football season boosted KILT (610 AM) back to a secure lead in the August radio ratings in Houston, but the Astros continue to provide a strong nighttime push for KBME (790 AM).

This monthly rundown on the Nielsen Audio ratings for Houston sports radio covers the period July 16-Aug, 12, including the start of Texans training camp but no games.

As always, we start with 6 a.m. to midnight (Monday through Sunday) among men 25-54, which is the key demographic for sports radio. KILT once again led the weeklong numbers over KBME and KFNC (97.5 FM), but KBME continued to show good year-to-year growth.

August July August 2014
KILT (610 AM) 3.0 (T15th) 2.5 (T18th) 3.3 (1th)
KBME (790 AM) 2.5 (20th) 2.2 (21st) 1.4 (23rd)
KFNC (97.5 FM) 1.7 (23rd) 1.8 (23rd) 1.3 (24th)
KGOW (1560 AM) N/A 0.1 (T39th) 0.6 (T28th)

Training camp boosted KILT back to first place in morning drive (6-10 a.m.) over KBME.

August July August 2014
KILT (610 AM) 3.4 (11th) 2.8 (15th) 3.4 (10th)
KBME (790 AM) 2.1 (17th) 2.9 (14th) 3.1 (11th)
KFNC (97.5 FM) 2.0 (18th) 2.1 (T18th) 1.9 (T19th)
KGOW (1560 AM) N/A 0.1 (T39th) 0.6 (T28th)

KILT padded its lead in (10 a.m.-3 p.m.), and KBME is back in second after dropping to third in July.

August July August 2014
KILT (610 AM) 4.0 (8th) 3.3 (13th) 4.7 (T7th)
KBME (790 AM) 2.1 (17th) 1.8 (T21st) 1.8 (21st)
KFNC (97.5 FM) 1.6 (22nd) 2.2 (16th) 1.6 (22nd)
KGOW (1560 AM) N/A 0.1 (T39th) 0.7 (T28th)

KILT still leads in afternoon drive time (3-7 p.m.), but KFNC got a strong push from its Fred Faour-A.J. Hoffman show to move into second place.

August July August 2014
KILT (610 AM) 3.1 (15th) 2.8 (T16th) 4.4 (9th)
KFNC (97.5 FM) 2.7 (17th) 1.7 (24th) 1.3 (T23rd)
KBME (790 AM) 1.4 (24th) 2.3 (21st) 1.0 (25th)
KGOW (1560 AM) N/A 0.3 (T34th) 0.8(T26th)

The Astros continue to give KBME a significant boost from 7 p.m. until midnight weekdays.

August July August 2014
KBME (790 AM) 5.8 (5th) 4.4 (9th) 0.7 (T23rd)
KILT (610 AM) 2.4 (T20th) 2.3 (T21st) 2.8 (16th)
KFNC (97.5 FM) 1.0 (T25th) 1.3 (T25th) 1.1 (T21st)
KGOW (1560 AM) N/A 0.0 (T40th) 0.1 (T36th)

Let’s now turn to show-by-show comparisons.

Aug July June
Mike Meltser/Seth Payne/Texans (10 a.m.-2 p.m., KILT) 4.0 3.4 2.9
Nick Wright/John Lopez (6-10 a.m., KILT) 3.4 2.8 2.1
Rich Lord/Sean Pendergast/Ted Johnson (2-7 p.m., KILT) 3.3 2.9 2.6
Fred Faour/A.J. Hoffman (4-7 p.m., KFNC) 3.1 2.6 1.8
Paul Gallant/Brien Straw/Texans (7-11 p.m., KILT) 2.4 2.4 2.5
Steve Bunin/Sean Salisbury (Noon-2 p.m., KFNC) 2.2 2.4 1.5
Adam Clanton/Lance Zierlein (6-9 a.m., KBME) 2.1 2.9 3.5
Charlie Pallilo (2-6 p.m., KBME) 2.0 2.0 2.3
Matt Thomas (11 a.m.-2 p.m., KBME) 1.9 1.4 1.7
Greg Koch/N.D. Kalu (9-11 a.m., KBME) 1.9 2.5 2.3
John Granato/Sean Salisbury (4-7 p.m., KGOW) 0.0 0.3 0.5

Credit to the Houston Chronicle who originally published this article