Red Rock Radio’s 105.7/WXCX (Siren, WI) has flipped to “The Fan,” dropping a four-year-old “Sam FM” Variety Hits format. WXCX is the first Wisconsin-licensed station to carry the FAN Network, which originates at iHeartMedia’s 100.3/KFXN-FM (Minneapolis). WXCX carries NBC Sports Radio at night and is also a Green Bay Packers and Minnesota Wild affiliate.
It is the seventh of Red Rock’s 25 stations to flip to a Sports format in the past year. The station provides the only city-grade signal to much of Burnett County, which has a small year-round population but attracts an influx of cabin owners from the Twin Cities during the summer. Some Twin Cities visitors may find it confusing, though, since a competing Sports station airs on 105.7 in the metro – at least for now
Credit to North Pine who originally published this article