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Woj Chooses Yahoo Over SI

Adrian Wojnarowski, Yahoo’s NBA news-breaking machine, has decided to stay at the company after Sports Illustrated made a serious run at him, multiple sources tell The Big Lead.

Wojnarowski confirmed via email he was returning to Yahoo, but deferred further comment to Yahoo Sports. An announcement is expected this week.

In June during the NBA Finals, Sports Illustrated felt good about its chances to poach Woj, in hopes of creating a Peter King-like MMQB website vertical for basketball. But in the weeks that followed, SI sources say they grew worried about luring him once Yahoo CEO Marissa Mayer got involved in discussions.

Industry sources say Mayer made a significant long-term commitment to build an NBA-type franchise around Wojnarowski, who has been at Yahoo since 2006.

Credit to the Big Lead who originally published this story

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