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Astros Boost Houston Ratings

What can I say? Owing to vacation, a vehicular mishap during the Memorial Day flood, Astros stories, other news updates and general ennui, I’ve gotten way behind on radio ratings updates. Sorry about that.

Let’s catch up with the Nielsen Audio ratings for Houston radio for the period April 23-May 20 and for May 21-June 17.

As always, we start with 6 a.m. to midnight (Monday through Sunday) among men 25-54, which is the key demographic for sports radio. For the first time I can remember, KBME (790 AM) led in the weeklong numbers over KILT (610 AM) for June. As you’ll see later, the Astros accounted for a big part of that improvement.

Station                   June              May               June 2014

KBME (790 AM)     2.5 (T18th)     2.3 (18th)        1.7 (23rd)

KILT (610 AM)        2.3 (21st)        2.9 (15th)        2.6 (15th)

KFNC (97.5 FM)      1.4 (T23rd)    1.9 (T21st)       1.3 (T25th)

KGOW (1560 AM)   0.2 (T37th)   0.4 (T32nd)     N/A

 

With no football on the horizon, the weekday morning drive time (6-10 a.m.) shows slumped considerably in June.

Station                   June              May               June 2014

KBME (610 AM)     3.3 (T12th)     4.2 (7th)          3.0 (T10th)

KILT (790 AM)       2.1 (17th)         2.5 (12th)        2.9 (12th)

KFNC (97.5 FM)     1.8 (21st)         2.1 (T17th)       1.9 (20th)

KGOW (1560 AM)  0.2 (36th)       0.6 (30th)        N/A

 

KILT still leads in middays (10 a.m.-3 p.m.), but KBME got a boost to pull into second place.

Station                   June              May               June 2014

KILT (610 AM)        2.8 (13th)      3.5 (8th)          3.3 (11th)

KBME  (790 AM)    2.3 (17th)       2.0 (19th)       2.3 (T17th)

KFNC  (97.5 FM)     1.6 (23rd)      2.0 (18th)       1.5 (24th)

KGOW (1560 AM)   0.2 (T36th)   0.7 (T28th)     N/A

 

KILT still leads in afternoon drive time (3-7 p.m.), but the rating slump continues here.

Station                  June              May               June 2014

KILT (610 AM)     2.6 (17th)         3.6 (11th)        3.5 (1th)

KFNC  (97.5 FM)   1.6 (23rd)       2.6 (16th)        1.5 (24th)

KBME  (790 AM)    1.5 (24th)      1.8 (2nd)         1.2 (216th)

KGOW (1560 AM)  0.5 (T30th)   0.5 (30th)       N/A

 

The Astros gave KBME a significant boost from 7 p.m. until midnight weekdays.

Station                  June              May               June 2014

KBME  (790 AM)    5.0 (6th)         3.1 (15th)          1.2 (T22nd)

KILT  (610 AM)    2.4 (T20th)       2.5 (20th)        2.1 (19th)

KFNC  (97.5 FM)   1.0 (T25th)       1.0 (T24th)      1.0 (T24th)

KGOW (1560 AM) 0.0 (T39th)      0.0 (T40th)     N/A

 

Let’s now turn to show-by-show comparisons, which reflect the general June ratings swoon.

Show (Time slot, station)                                                 June May

Adam Clanton/Lance Zierlein (6-9 a.m., KBME)                     3.5   4.2

Mike Meltser/Seth Payne/Texans (10 a.m.-2 p.m., KILT)      2.9   4.3

Rich Lord/Sean Pendergast/Ted Johnson (2-7 p.m., KILT)  2.6   4.0

Paul Gallant/Brien Straw/Texans (7-11 p.m., KILT)                2.5   3.1

Greg Koch/N.D. Kalu (9-11 a.m., KBME)                                    2.3   2.8

Charlie Pallilo (2-6 p.m., KBME)                                                  2.3   2.0

Nick Wright/John Lopez (6-10 a.m., KILT)                               2.1   3.3

Fred Faour/A.J. Hoffman (4-7 p.m., KFNC)                              1.8   1.6

Matt Thomas (11 a.m.-2 p.m., KBME)                                         1.7   1.3

Steve Bunin/Sean Salisbury (Noon-2 p.m., KFNC)                  1.5   1.4

John Granato/Sean Salisbury (4-7 p.m., KGOW)                     0.5   0.6

To read more of this article visit the Houston Chronicle which is where it was originally published

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