Another beneficiary of the Atlanta Hawks hot streak is sports talk station 92.9/The Game.
The station scored its best month ever by far in monthly Nielsen Audio ratings in January, hitting a 3 share for the first time ever, up from a previous high of 2.3 in December.
That’s more than double the station’s ratings in January 2014, when it drew a 1.4 share.
The Game – which saw a ratings bump over the fall with the arrival of the Atlanta Falcons and Mike Bell from what is now the stripped down AM 790/The Zone – is leaving rival 680/The Fan (and 93.7 on the FM side) in the dust.
For the fifth month in a row, the Game has beaten long-time market leader the Fan. I am not allowed to release the Fan ratings since they do not subscribe to Nielsen Audio but they are way down from what they were a few months ago and are not even close to the Game’s numbers.
This is clearly what CBS had hoped would eventually happen though it has taken longer than I’m sure executives expected.
The Game arrived in the fall of 2012, the first sports talk station on a metro-wide FM signal. (The Fan’s 93.7 signal isn’t nearly as strong.) Ratings for the Game were alarmingly anemic until last summer. Once people finally gave the station a sample in recent months, many have stuck around.
Ratings are strong all day long, with the mid-day time slot, which features Jamie Dukes and Rick Kamla, drawing the most listeners. On the Fan, Chuck Oliver and Matt Chernoff continue to be the highest rated show.
Credit to the Atlanta Journal Constitution who originally published this article