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Football Boosts Houston Ratings

Not surprisingly, the arrival of full-tilt football season helped Houston sports radio stations rebound in the monthly ratings reports from Nielsen Audio for the September reporting period (Aug. 14-Sept. 10).

KILT’s (610 AM) weeklong share (6 a.m.-midnight) among men 25-54 improved to 3.9 percent, up from 2.2 percent in August and 2.6 percent in July, reflecting the impact of football season. KBME improved by seven-tenths of a percentage point to 2.0, making up losses from the last couple of months. KFNC (97.5 FM) fell by one-tenth to 1.2, and KGOW (1560 AM) improved by one-tenth to 0.7.

KILT and KBME have been swapping the lead in morning drive (6-10 a.m.), and KBME prevailed in the September book with a 3.8 percent share, up seven-tenths from August, to 3.5 for KILT, which was up by one-tenth. KBME ranked ninth among all stations while KILT was 11th. KFNC had a 1.6 share, down three-tenths, and KGOW was at 0.8, up two-tenths.

KILT once again did well at middays (10 a.m.-3 p.m.) with a 4.8 share among men 25-54, up one-tenth from August, to rank seventh among all stations. KBME was up eight-tenths to 2.6, KFNC was down two-tenths to 1.4 and KGOW was up four-tenths to 1.2.

KILT also cracked the top 10 in afternoon drive (3-7 p.m.), tying for seventh place among all stations with a 5.0 share, up six-tenths of a point. KBME was up by five-tenths to 1.6, KFNC held steady at 1.3 and KGOW was steady at a 0.8 share.

From 7 p.m. to midnight, KILT improved seven-tenths to 3.4, KBME was up by seven-tenths to 1.4 and KFNC was down two-tenths to 0.9. KGOW was at 0.3 and did not chart in August.

Turning to show-by-show comparisons, KBME’s Greg Koch-N.D. Kalu (9-11 a.m.) rebounded from a subpar August book to retake the lead with a 5.1snare, up by 1.6 percentage points form a month ago. KILT’s Rich Lord-Sean Pendergast-Ted Johnson show (2-7 p.m.) improved by a half-point to 4.9, running neck with KILT’s Mike Meltser-Seth Payne (10 a.m.-2 p.m.), which improved by a tenth of a point from August.

KILT’s Nick Wright-John Lopez/Texans Radio block (6-10 a.m.) show held steady with a 3.4 share, two-tenths ahead of Adam Clanton-Lance Zierlein (6-9 a.m.), which improved by five-tenths over August. KILT’s mixture of Texans Radio and Paul Gallant-Brien Straw (7-11 p.m.) had a 3.4 share, up eight-tenths of a point.

Rounding out the field were KBME’s Charlie Pallilo (2-6 p.m.) at 2.1 (up eight-tenths from August), KBME’s Matt Thomas (11 a.m.-2 p.m.) at 1.9 (up four-tenths), KFNC’s Jerome Solomon-Dave Tepper (noon-2 p.m.) show with a 1.4 share, KFNC’s Fred Faour-A.J. Hoffman (4-7 p.m.) at 1.2 and the John Granato-Sean Salisbury show on KGOW (4-7 p.m.) with a 0.5 share.

Elsewhere, KODA (99.1 FM) ranked first among all stations in August among persons 12-plus with a 6.9 weeklong share, followed by KMJQ (102.1 FM) at 6.7 and KKBQ (92.9 FM) at 6.2. KLTN (102.9 FM) led in morning drive at 7.1, KODA in middays at 9.1, KODA in afternoon drive at 6.9 and KMJQ at night at 8.8.

In adults 18-plus, it was KODA in the weeklongs at 7.0, KLTN in morning drive at 7.2, KODA in middays at 9.2, KODA in afternoon drive at 7.0 and KMJQ at night at 9.6.

Leaders in adults 18-49 were KBXX (97.9 FM) at 7.2 for the week, KLTN in morning drive at 8.8, KODA in middays at 7.8, KBXX in afternoon drive at 7.3 and KBXX evenings at 9.6.

Adults 25-54 leaders were KODA for the week at 7.5, KLTN in morning drive at 8.5, KODA in middays at 9.7, KODA in afternoon drive at 7.2 and KMJQ at night at 9.2.

Ending where we started with men 25-54, for comparison purposes with the sports stations, KLTN leads for the week at 7.9 and in morning drive at 11.3, at middays with an 8.8 share and in afternoon drive at 6.8. KBXX leads evenings at 8.3.

Credit to the Houston Chronicle who originally published this article

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