Predictably, KILT (610 AM) saw larger audiences during August, according to the latest report from Nielsen Audio, as Texans season kicks into gear.
KILT’s weeklong share (6 a.m.-midnight) among men 25-54 improved to 3.3 percent, up from 2.6 percent in July. KBME fell four-tenths for the second consecutive month to 1.3. KFNC (97.5 FM) held steady at 1.3, and KGOW (1560 AM) hit the books at 0.6, its strongest showing in some time.
KILT retook the lead in morning drive (6-10 a.m.), although it remains a close race with KBME. KILT improved to a 3.4 percent audience share, up five-tenths from July, while KBME was up one-tenth to 3.1. They ranked 10th and 11th, respectively, among all stations. KFNC had a 1.9 share, and KGOW was at 0.6.
Middays (10 a.m.-3 p.m.) continue to be KILT’s strong point. The CBS Radio station had a 4.7 percent share, up from 3.3 in July, and tied for seventh place among all stations. KBME was down five-tenths of a point to 1.8, KFNC was up a tenth to 1.6 and KGOW was at 0.8.
KILT also cracked the top 10 in afternoon drive (3-7 p.m.), ranking ninth among all stations with a 4.4 percent share, up nine-tenths of a point. KFNC fell two-tenths to 1.3, KBME was down two-tenths to 1.0 and KGOW had a 0.8 share.
From 7 p.m. to midnight, KILT improved six-tenths to 2.7, KFNC improved by a tenth of a point to 1.1 and KBME dropped a half-point to 0.7.
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