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Phillies Extend Radio Deal With CBS

The Philadelphia Phillies and CBS Radio have agreed to a one-year extension on a contract to air their games on Talk Radio 1210 WPHT and SportsRadio 94 WIP.

Financial terms were not disclosed. The current three-year contract with CBS was set to expire at the end of this season.

The contract will continue to include live play-by-play coverage of Phillies spring training, regular season and post-season games.

“While we can’t provide specifics, I am pleased to report that we have agreed to an extension of our partnership with the Phillies,” CBS Radio Philadelphia Senior Vice President and Marketing Manager Marc Rayfield said in a statement.

Dave Buck, senior vice president of marketing and advertising for the Phillies, said the two sides agreed on a one-year deal because time was running out on the current deal and it will give them more time to negotiate a long-term extension, hopefully well before the 2015 season ends.

“We were trying to get our ducks in a row and we’ll start negotiating a long-term deal right away,” Buck said. “We would hope to have something worked out by the All-Star Break [next July].”

The existing contract was signed in February 2012 and was the first that included games on 94.1 FM. The team has had a longstanding relationship with 1210 AM.

Buck said Phillies radio announcers Scott Franzke, Larry Andersen and Jim Jackson are expected to continue in their current roles.

A source familiar with the situation said before Labor Day that a contract renewal with CBS was 95 percent assured. Unlike past negotiations, the Phillies had the leverage of a second sports talk radio station, 97.5 FM The Fanatic, with both AM and FM stations to air games. WIP’s rival is owned by Boston-based Greater Media.

Buck said the Phlllies negotiated exclusively with CBS Radio and had no discussions with Greater Media. He said the team is satisfied with its relationship with CBS. He added that the team will continue to sell ads for the broadcasts in conjunction with WIP.

Greater Media now airs the 76ers and Flyers games on The Fanatic after both teams left WIP a few years back. In addition to the Phillies, WIP has broadcast rights to Eagles games.

Credit to the Philadelphia Business Journal who originally published this article

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