LA To Add a 4th Sports Station

Los Angeles will be shortly be gaining another Sports outlet.

With an official announcement expected at any time, the KFWB License Trust is planning to pull the plug on the News/Talk format of 980 KFWB Los Angeles and flip the station to Sports.

980Beast.com, 980TheBeast.com, Beast980.com, FeedTheBeast980.com, LABeast980.com, LATheBeast980.com, and TheBeast980.com along with their .net and .org equivalents were all registered earlier this week. The same person responsible for their registrations also acquired 980Fan.com, Fan980.com, and TheFanLA.com in April. Those domains joined additional Fan oriented domains registered in 2012.

Already the flagship station for the NBA’s Los Angeles Clippers, the flip of KFWB to Sports will enable CBS Sports Radio and The Jim Rome Show to be cleared in the market. It will join a crowded sports radio marketplace including Clear Channel’s 570 KLAC, ESPN’s 710 KSPN, and the Los Angeles Angeles of Anaheim’s 830 KLAA.

Best known for its long run as “News 98“, KFWB dropped its All-News programming outside of drive times in 2009. The station currently clears some Sports Talk from WestwoodOne’s NBC Sports Radio at night. KFWB is owned by CBS, but is operated independent of the company by a trust managed by Shootingstar, Inc due to CBS being over the ownership limits with its other 5 FMs, 1 AM, and 2 TV stations in the Los Angeles market.

For more information stay tuned to Radio Insight where this story was originally written and published

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